What is AskMarshal? AskMarshal is a customer-intelligence system that helps businesses understand why prospects buy or walk away, what customers value, which experiences create risk, and what should be improved first.
How is AskMarshal different from a traditional survey tool? AskMarshal connects focused feedback collection with analysis, priorities and practical action instead of stopping at questionnaires and reports.
Who should I ask? Collect intelligence from customers, prospects who did not buy, former customers and people who reach important moments in their relationship with your business.
Can AskMarshal help explain lost sales? Yes. Recurring feedback can reveal issues involving price, trust, timing, communication, competitors or gaps in your offer.
Can AskMarshal help with Consumer Duty or Treating Customers Fairly? It can help teams gather a regular view of customer outcomes, value concerns, understanding and signs that someone may need extra support. It does not make a business compliant and should sit alongside existing controls and professional advice.
Does customer feedback create an audit trail? Feedback collected after a quote, during onboarding, after a purchase or when someone cancels can preserve useful context about what people experienced and understood. It can support an internal review, but it is not proof on its own that every requirement was met.
Can AskMarshal help identify customer-harm or product-safety risks? It can surface recurring complaints, confusing instructions and service failures for prompt human review. Those signals should feed into the appropriate safety or escalation process.
Can I upload data from our customer service desk or website live chat? Yes. You can upload relevant data from your customer service desk, website live-chat transcripts, and other important customer files or records you already have. AskMarshal's AI includes that information in the analysis alongside your ongoing feedback, helping you see patterns across conversations, complaints, buying decisions and the wider customer experience. Only upload data you are permitted to use, and remove unnecessary personal or confidential information.
How does AskMarshal support ethical reviews? Invite customers to share honest feedback without hiding negative experiences or preventing someone from reviewing. Use critical feedback to resolve problems and check the rules that apply to each review channel.
Can win and loss feedback be used responsibly in competitive markets? Yes, when it is used to improve your own offer and process. Do not ask for confidential competitor information or share restricted commercial details. Get specific guidance from your legal or competition team when needed.
AskMarshal helps teams prioritise improvements, review urgent evidence with human oversight and compare customer themes over time. Plans start at $29 per month and include guided setup, help creating effective questions and ongoing support.